Ideal Facebook ads guide 2022-you might be doing it wrong!

A step by step guide on how to make Facebook ads that work.

Table of Contents

Facebook is the biggest social media platform on earth, it averages about 1.09 billion active users per day!. “That’s huge!” the population of people on the platform per day is bigger than most of the countries on the planet, save India and china

Countries with the most Facebook users as at august 2020 (in millions)

Facebook ads guide


From the perspective of a marketer or business owner, this is a big opportunity for you …we can leverage Facebook’s platform to increase sales volume, or promote awareness for our brand, and you can get through to these audiences and right in front of people that need your services or are most likely to interact with your product simply by using Facebook ads.

At the end of this Facebook ads guide,

  • You’ll have a general understanding of what Facebook ads is (if you do not already)
  • you’ll be able to run Facebook ads effectively
  • You’ll know about the 100% fool-proof strategy to make your campaign profitable.

Instructions to Run Facebook Ads: A Step-by-Step Guide to Promoting on Facebook.

When setting up a paid Facebook promotion, there are many boxes to be checked.

  1. Are you are focusing on the right individuals/ audience?
  2. Are your pictures measurements to scale?
  3. Are you running the correct sort of promotion or the right facebook ads objective.

Over 24 million Nigerians use Facebook with about 6 million clients generated consistently, Facebook presents an exceptional opportunity for advertisers to expand their natural endeavours.

The problem is, most business owners in Nigeria don’t have the time and money to invest in learning Facebook Ads from scratch, there’s very little space for oversight.

To help, we have assembled a step by step method to assist you with keeping the entirety of your marketing campaign almost perfect.

These will help guarantee that you’re taking advantage of the right crowd with the correct ads copy, at the perfect time.

The most effective method to Run Facebook Ads

Facebook offers an assortment of paid advertisement alternatives and arrangements, yet all promotions can

be separated into three components:

● Campaigns objectives: These houses the entirety of the types of ads you can run for your business.

● Ad sets: In case you’re focusing on targeted crowds with various qualities, you’ll need an individual advertisement set for each.

● Ads. Your genuine advertisements live inside your promotion sets. Every promotion set can hold an assortment of promotions that fluctuate in shading, duplicate, pictures, and so on.

With that phrasing off the beaten path, how about we jump into making an advertisement.

?Start by running ads through Facebook’s Ads Manager.

You can make a paid advertisement on Facebook utilizing Facebook’s Ads Manager. When you sign in to this page, you’ll see an exhibition dashboard where all of your battles, advertisement sets, and promotions will be recorded including the outcomes they’ve driven for your Facebook page.

Except if you’ve just made an advertisement for your Facebook page, this dashboard will be vacant. To make another battle, promotion set, or advertisement through the Facebook Ad Manager, tab over to the sort of advertisement you need to make and snap the green “Make” catch to the far left of these advertisement types, as demonstrated as follows.

You can see from this

screen capture that we’re right now set to make another battle.

?Choose a target.

Facebook’s Ads Manager, in the same way as other online life publicizing systems, is planned in view of your crusade objective. Before beginning, Ads Director will incite you to pick a goal for your crusade:

There are 11 distinct destinations to look over. The rundown incorporates everything

from general brand awareness to getting introduces of your application, to expanding

traffic to your online store.

By picking one of these goals, you’re giving Facebook a superior thought of

what you’d prefer to do so they can give you the most appropriate receptions.

As appeared in the screen capture over, Facebook’s selections include:


ObjectiveYour business goal is to:
Brand AwarenessIncrease people’s awareness of your business, brand or service.
ReachShow your ad to as many people as possible in your target audience.


ObjectiveYour business goal is to:
TrafficDrive people from Facebook to any URL you choose, such as your website’s landing page, a blog post, app etc.
EngagementReach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your Page.
App InstallsSend people to the shop where they can download your business’s app.
Video ViewsShare videos of your business with people on Facebook most likely to watch it.
Lead GenerationCollect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.
MessagesConnect with people on Facebook, communicate with potential or existing customers to encourage interest in your business.


ObjectiveYour business goal is to:
ConversionsEncourage people to take a specific action on your business’s site, such as having them to add items to a cart, download your app, register for your site, or make a purchase.
Catalogue SalesShow products from your e-commerce store’s catalogue to generate sales.
Store TrafficPromote your brick-and-mortar business locations to people that are nearby.

Suppose, for purpose of this guide, you’re hoping to drive more traffic to your site/presentation page. At the point when you select this choice, Facebook will invite you to enter the URL you’re hoping to advance.

In case you’re utilizing advertising mechanization programming, make certain to set up your pixel and make the essential

the occasion you need to track to guarantee that you’ll have the option to monitor traffic and changes from this advertisement.

When chosen, Facebook will at that point show the selection that makes the most

the sense as far as accomplishing this goal.

?Choose your crowd.

Your subsequent stage is to arrange your intended interest group – you can do this for each

promotion set that has a place with a similar battle. In case you’re simply beginning with paid

promoting on Facebook, it’s best you have made your client symbol and

utilize that data to assist you with selecting your optimal likely clients interests.

We have similarly made accessible a focusing on direct, that is in this envelope.

To assist you with narrowing your center, Facebook’s focusing on models are went with

by a crowd of people definition measure. This apparatus – situated to one side of the

crowd focusing on fields – takes the entirety of your chose properties into

thought so as to think of a potential arrive at number.

In case you’re faltering between picking a particular crowd over an expansive one,

think about your target. In case you’re hoping to drive traffic, you’ll presumably need to

concentrate on the kind of individuals you realize will be keen on your contribution.

Be that as it may, in case you’re hoping to fabricate brand mindfulness or advance a generally

engaging offer, don’t hesitate to concentrate on a more broad crowd.

Facebook’s worked in focusing on is immense, including alternatives, for example,

● Location

● Age

● Gender

● Languages

● Relationship

● Education

● Work

● Financial

● Home

● Ethnic Affinity

● Generation

● Parents

● Politics (U.S. as it were)

● Life Events

● Interests

● Behaviors

● Connections

You likewise have the alternative to choose a Custom Audience – this permits you to

target individuals on Facebook who are in your organization’s contact database,

visited a page on your site that has a following pixel, or utilizations your application or


When you discover a gathering that reacts well to your promotions, Facebook permits you to

spare these crowds to be utilized again later – so you should not have to plunge

into this progression once you’ve been running Facebook promotions for some time.

?Set your financial plan.

Facebook permits you to set either a day by day spending plan or a lifetime financial plan. Here’s

how they contrast from one another:

Day by day spending plan. In the event that you need your promotion set to run persistently all through the

day, this is the choice you’ll need to go for. Utilizing an every day spending implies

that Facebook will pace your spending every day. Remember that the

least every day financial plan for an advertisement set is $1.00 USD and must be in any event

2X your CPC.

Lifetime spending plan. In case you’re hoping to run your advertisement for a predetermined length of

time, select lifetime financial plan. This implies Facebook will pace your spend

over the timespan you set for the promotion to run.

To additionally indicate your planning, go to the propelled choices – this choice is

connected at the base of the screen capture appeared previously. This area permits you

to determine a couple of things:


Pick whether you need your crusade to run quickly and

consistently or on the off chance that you need to redo the beginning and end dates. You can likewise

set boundaries so your promotions just run during explicit hours and days of the


Enhancement and Pricing

Pick whether you need to offer for your goal, clicks, or

impressions. (This will modify how your advertisement is shown and paid for.) By doing

in this way, you’ll pay for your advertisement to be appeared to individuals inside your intended interest group

that are bound to finish your ideal activity, yet Facebook will control

what your most extreme offer is.

On the off chance that you don’t need Facebook to set ideal offers for you, you’ll need to choose

manual offering. This choice honors you full authority over the amount you’re

ready to pay per activity finished. Nonetheless, Facebook will give a

proposed offer dependent on other publicists’ conduct to give you a feeling of

what you should go for.


Conveyance type falls under two classes: standard and quickened. Standard

conveyance will show your advertisements for the duration of the day, while quickened conveyance

causes you contact a group of people rapidly for time-delicate advertisements (Note: this alternative

requires manual offer evaluating).

?Create your promotion.

What do you need your advertisement to resemble? Everything relies upon your unique


In case you’re hoping to expand the quantity of snaps to your site, Facebook’s

Advertisement Manager will propose the Clicks to Website promotion alternatives. Bodes well,

isn’t that so?

This advertisement choice is separated into two organizations: Links and Carousels.

Basically, this implies you can either show a solitary picture promotion (Links) or

a multi-picture promotion (Carousel) with three to five looking over pictures at no extra


A Links promotion will be shown this way:

A Carousel promotion will be shown this way:

When you settle on the two, you’ll have to transfer your inventive resources.

It’s imperative to take note of that for each kind of advertisement, Facebook expects clients to

cling to certain structure measures.

For single picture promotions, Facebook asks that clients hold fast to the accompanying

structure proposals:

Text: 125 characters

Advertisement Headline: 25 characters

Picture proportion: 1.91:1

Picture goal (counting CTA): 1080 x 1080 pixels

For multi-picture advertisements – otherwise called Carousel Ads – Facebook gives the

following plan suggestions:

Suggested picture size: 1080 x 1080 pixels

Picture proportion: 1:1

Text: 125 characters

Feature: 40 characters

Connection portrayal: 20 characters

Your picture may exclude over 20% content. Perceive how much content is on

your picture.

Remember that these are the advertisement choices for the “Traffic” objective.

In the event that you chose “help your posts,” you’d be given diverse advertisement alternatives

like the Page Post Engagement: Photo promotion. This advertisement has an interesting arrangement of plan

proposals. To investigate the entirety of the advertisement choices and their plan points of interest,

allude to this asset.

When you select a promotion type, the Ads Manager will provoke you to distinguish how

you’d prefer to show your advertisement. The choices they give are as per the following: Desktop

News source, Mobile News Feed, and Desktop Right Column.

Here’s the manner by which every advertisement would show up:

Work area News Feed

Portable News Feed

Work area Right Column

Know whether your advertisement isn’t related with a Facebook page, you’ll just be capable

to run Desktop Right Column advertisements. To use every one of the three showcase areas, you

need to have a facebook page, there is a guide on this on the web based life

the board envelope. and

You can figure out how to make a Facebook Page here.

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