A step by step guide on how to make Facebook ads that work.
Table of Contents
Facebook is the biggest social media platform on earth, it averages about 1.09 billion active users per day!. “That’s huge!” the population of people on the platform per day is bigger than most of the countries on the planet, save India and china
Countries with the most Facebook users as at august 2020 (in millions)
From the perspective of a marketer or business owner, this is a big opportunity for you …we can leverage Facebook’s platform to increase sales volume, or promote awareness for our brand, and you can get through to these audiences and right in front of people that need your services or are most likely to interact with your product simply by using Facebook ads.
At the end of this Facebook ads guide,
- You’ll have a general understanding of what Facebook ads is (if you do not already)
- you’ll be able to run Facebook ads effectively
- You’ll know about the 100% fool-proof strategy to make your campaign profitable.
Instructions to Run Facebook Ads: A Step-by-Step Guide to Promoting on Facebook.
When setting up a paid Facebook promotion, there are many boxes to be checked.
- Are you are focusing on the right individuals/ audience?
- Are your pictures measurements to scale?
- Are you running the correct sort of promotion or the right facebook ads objective.
Over 24 million Nigerians use Facebook with about 6 million clients generated consistently, Facebook presents an exceptional opportunity for advertisers to expand their natural endeavours.
The problem is, most business owners in Nigeria don’t have the time and money to invest in learning Facebook Ads from scratch, there’s very little space for oversight.
To help, we have assembled a step by step method to assist you with keeping the entirety of your marketing campaign almost perfect.
These will help guarantee that you’re taking advantage of the right crowd with the correct ads copy, at the perfect time.
The most effective method to Run Facebook Ads
Facebook offers an assortment of paid advertisement alternatives and arrangements, yet all promotions can
be separated into three components:
● Campaigns objectives: These houses the entirety of the types of ads you can run for your business.
● Ad sets: In case you’re focusing on targeted crowds with various qualities, you’ll need an individual advertisement set for each.
● Ads. Your genuine advertisements live inside your promotion sets. Every promotion set can hold an assortment of promotions that fluctuate in shading, duplicate, pictures, and so on.
With that phrasing off the beaten path, how about we jump into making an advertisement.
?Start by running ads through Facebook’s Ads Manager.
You can make a paid advertisement on Facebook utilizing Facebook’s Ads Manager. When you sign in to this page, you’ll see an exhibition dashboard where all of your battles, advertisement sets, and promotions will be recorded including the outcomes they’ve driven for your Facebook page.
Except if you’ve just made an advertisement for your Facebook page, this dashboard will be vacant. To make another battle, promotion set, or advertisement through the Facebook Ad Manager, tab over to the sort of advertisement you need to make and snap the green “Make” catch to the far left of these advertisement types, as demonstrated as follows.
You can see from this
screen capture that we’re right now set to make another battle.
?Choose a target.
Facebook’s Ads Manager, in the same way as other online life publicizing systems, is planned in view of your crusade objective. Before beginning, Ads Director will incite you to pick a goal for your crusade:
There are 11 distinct destinations to look over. The rundown incorporates everything
from general brand awareness to getting introduces of your application, to expanding
traffic to your online store.
By picking one of these goals, you’re giving Facebook a superior thought of
what you’d prefer to do so they can give you the most appropriate receptions.
As appeared in the screen capture over, Facebook’s selections include:
|Objective||Your business goal is to:|
|Brand Awareness||Increase people’s awareness of your business, brand or service.|
|Reach||Show your ad to as many people as possible in your target audience.|
|Objective||Your business goal is to:|
|Traffic||Drive people from Facebook to any URL you choose, such as your website’s landing page, a blog post, app etc.|
|Engagement||Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your Page.|
|App Installs||Send people to the shop where they can download your business’s app.|
|Video Views||Share videos of your business with people on Facebook most likely to watch it.|
|Lead Generation||Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.|
|Messages||Connect with people on Facebook, communicate with potential or existing customers to encourage interest in your business.|
|Objective||Your business goal is to:|
|Conversions||Encourage people to take a specific action on your business’s site, such as having them to add items to a cart, download your app, register for your site, or make a purchase.|
|Catalogue Sales||Show products from your e-commerce store’s catalogue to generate sales.|
|Store Traffic||Promote your brick-and-mortar business locations to people that are nearby.|
Suppose, for purpose of this guide, you’re hoping to drive more traffic to your site/presentation page. At the point when you select this choice, Facebook will invite you to enter the URL you’re hoping to advance.
In case you’re utilizing advertising mechanization programming, make certain to set up your pixel and make the essential
the occasion you need to track to guarantee that you’ll have the option to monitor traffic and changes from this advertisement.
When chosen, Facebook will at that point show the selection that makes the most
the sense as far as accomplishing this goal.
?Choose your crowd.
Your subsequent stage is to arrange your intended interest group – you can do this for each
promotion set that has a place with a similar battle. In case you’re simply beginning with paid
promoting on Facebook, it’s best you have made your client symbol and
utilize that data to assist you with selecting your optimal likely clients interests.
We have similarly made accessible a focusing on direct, that is in this envelope.
To assist you with narrowing your center, Facebook’s focusing on models are went with
by a crowd of people definition measure. This apparatus – situated to one side of the
crowd focusing on fields – takes the entirety of your chose properties into
thought so as to think of a potential arrive at number.
In case you’re faltering between picking a particular crowd over an expansive one,
think about your target. In case you’re hoping to drive traffic, you’ll presumably need to
concentrate on the kind of individuals you realize will be keen on your contribution.
Be that as it may, in case you’re hoping to fabricate brand mindfulness or advance a generally
engaging offer, don’t hesitate to concentrate on a more broad crowd.
Facebook’s worked in focusing on is immense, including alternatives, for example,
● Ethnic Affinity
● Politics (U.S. as it were)
● Life Events
You likewise have the alternative to choose a Custom Audience – this permits you to
target individuals on Facebook who are in your organization’s contact database,
visited a page on your site that has a following pixel, or utilizations your application or
When you discover a gathering that reacts well to your promotions, Facebook permits you to
spare these crowds to be utilized again later – so you should not have to plunge
into this progression once you’ve been running Facebook promotions for some time.
?Set your financial plan.
Facebook permits you to set either a day by day spending plan or a lifetime financial plan. Here’s
how they contrast from one another:
Day by day spending plan. In the event that you need your promotion set to run persistently all through the
day, this is the choice you’ll need to go for. Utilizing an every day spending implies
that Facebook will pace your spending every day. Remember that the
least every day financial plan for an advertisement set is $1.00 USD and must be in any event
2X your CPC.
Lifetime spending plan. In case you’re hoping to run your advertisement for a predetermined length of
time, select lifetime financial plan. This implies Facebook will pace your spend
over the timespan you set for the promotion to run.
To additionally indicate your planning, go to the propelled choices – this choice is
connected at the base of the screen capture appeared previously. This area permits you
to determine a couple of things:
Pick whether you need your crusade to run quickly and
consistently or on the off chance that you need to redo the beginning and end dates. You can likewise
set boundaries so your promotions just run during explicit hours and days of the
Enhancement and Pricing
Pick whether you need to offer for your goal, clicks, or
impressions. (This will modify how your advertisement is shown and paid for.) By doing
in this way, you’ll pay for your advertisement to be appeared to individuals inside your intended interest group
that are bound to finish your ideal activity, yet Facebook will control
what your most extreme offer is.
On the off chance that you don’t need Facebook to set ideal offers for you, you’ll need to choose
manual offering. This choice honors you full authority over the amount you’re
ready to pay per activity finished. Nonetheless, Facebook will give a
proposed offer dependent on other publicists’ conduct to give you a feeling of
what you should go for.
Conveyance type falls under two classes: standard and quickened. Standard
conveyance will show your advertisements for the duration of the day, while quickened conveyance
causes you contact a group of people rapidly for time-delicate advertisements (Note: this alternative
requires manual offer evaluating).
?Create your promotion.
What do you need your advertisement to resemble? Everything relies upon your unique
In case you’re hoping to expand the quantity of snaps to your site, Facebook’s
Advertisement Manager will propose the Clicks to Website promotion alternatives. Bodes well,
isn’t that so?
This advertisement choice is separated into two organizations: Links and Carousels.
Basically, this implies you can either show a solitary picture promotion (Links) or
a multi-picture promotion (Carousel) with three to five looking over pictures at no extra
A Links promotion will be shown this way:
A Carousel promotion will be shown this way:
When you settle on the two, you’ll have to transfer your inventive resources.
It’s imperative to take note of that for each kind of advertisement, Facebook expects clients to
cling to certain structure measures.
For single picture promotions, Facebook asks that clients hold fast to the accompanying
Text: 125 characters
Advertisement Headline: 25 characters
Picture proportion: 1.91:1
Picture goal (counting CTA): 1080 x 1080 pixels
For multi-picture advertisements – otherwise called Carousel Ads – Facebook gives the
following plan suggestions:
Suggested picture size: 1080 x 1080 pixels
Picture proportion: 1:1
Text: 125 characters
Feature: 40 characters
Connection portrayal: 20 characters
Your picture may exclude over 20% content. Perceive how much content is on
Remember that these are the advertisement choices for the “Traffic” objective.
In the event that you chose “help your posts,” you’d be given diverse advertisement alternatives
like the Page Post Engagement: Photo promotion. This advertisement has an interesting arrangement of plan
proposals. To investigate the entirety of the advertisement choices and their plan points of interest,
allude to this asset.
When you select a promotion type, the Ads Manager will provoke you to distinguish how
you’d prefer to show your advertisement. The choices they give are as per the following: Desktop
News source, Mobile News Feed, and Desktop Right Column.
Here’s the manner by which every advertisement would show up:
Work area News Feed
Portable News Feed
Work area Right Column
Know whether your advertisement isn’t related with a Facebook page, you’ll just be capable
to run Desktop Right Column advertisements. To use every one of the three showcase areas, you
need to have a facebook page, there is a guide on this on the web based life
the board envelope. and
You can figure out how to make a Facebook Page here.